SUP :)

In 2014, I bought a one-way ticket to Europe and set off on a solo adventure that changed my life forever.  After 20 cities, 9 countries and 3 continents within 3 months, I returned home with an insatiable curiosity about the world and a mission to spread positive, meaningful impact in everything I set my heart to.

Born and raised in Brooklyn, and now living in Manhattan, I've been so blessed to call New York City my home. I graduated NYU with a BA in Economics & Business Studies, and started my career in luxury hospitality sales & marketing before joining the agency world at IW Group. Through IW Group, I’ve worked on award-winning campaigns for globally-recognized brands such as McDonald’s, NISSAN, Verizon, and Warner Brothers.

My passion for hospitality led me to Bullfrog+Baum, a leading hospitality marketing firm, which gave me the opportunity to spearhead social media campaigns for world class clients such as Blue Ribbon Restaurants, Black Tap, Chef Michael Lomonaco/Porter House, Zacapa Rum, and more.

Since then, I’ve started StudioJo, my boutique social media agency and creator collective that aims to drive meaningful storytelling for brands in travel, hospitality, and spirits. In tandem, I strive to create opportunities to empower rising, diverse creators. Our experience spans from working with Michelin Starred chefs such as Chef Masa Takayama to award-winning hospitality concepts such as Employees Only, Sleeping Giant Hospitality, D&D London, Blu on the Hudson, to spirits under the Diageo, Campari, Bacardi and Pernod Ricard portfolio.

As a Creative Director, Content Producer & Digital Strategist, I love ideating and defining narratives for brands and making them come to life on digital platforms.

If you have an idea/project in mind, or just want to chat, you can reach me below:

Email: Joanna@ReadySetJo.com

Instagram: Joanna.Lin